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Privacy Policy
This policy explains what personal data we collect when you open and use an account with JeffBet, why we need it, who we share it with and how long we hold it. It also sets out the rights you have over your data and how to use them.
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What personal data we collect
We collect personal data in three ways: details you give us yourself, data we generate when you use the site, and information we receive from the partners who help us check identity and handle payments.
Details you give us
- Account details: your name, date of birth, residential address, e-mail address, a telephone number if you supply one, your username and the password you set.
- Identity documents: copies of photographic identification, proof of your address and, where needed, proof that a payment method belongs to you. We hold a gaming licence and must verify the age and identity of everyone who plays with us.
- Transaction records: deposits, withdrawals, the payment methods you register, bonus funds and the play recorded on your account.
- Safer gambling choices: the deposit limits, reality checks, time-outs and self-exclusions you set, and any contact you have with us about your play.
- Messages: e-mails, live chat transcripts and complaint files, kept so that there is a record of what was agreed.
Data we collect automatically
When you use the site we record device and usage data: your IP address, the approximate location drawn from it, device type, operating system, browser, the pages and games you open, the time and length of each session, and the data stored by cookies and similar technologies. Some of this is needed to keep your account secure and to spot unusual activity.
Data from other sources
Our identity-verification, credit-reference, fraud-prevention and payment partners send us the results of the checks we ask them to run, such as confirmation that an address matches public records or that a card is held in your name. Payment providers also tell us whether a transaction succeeded or was declined.
Why we use your personal data
We use your data only for purposes that are necessary to run a licensed gambling account or that you have agreed to.
- To open, run and close your account, credit and debit it, and show you your balance and history.
- To confirm that you are 18 or over and that you are who you say you are, before and during your time as a customer.
- To prevent and look into fraud, collusion, bonus abuse, chargebacks and the misuse of payment methods.
- To meet our anti-money laundering duties, including source of funds checks where a pattern of spending calls for them.
- To meet our safer gambling duties: applying the limits shown in your account, checking for signs of harm, and acting on time-outs and self-exclusions.
- To answer your questions, handle complaints and keep the site secure and working as it should.
- To send offers and product news by the channels you opted into, and to comply with the law and with lawful requests from our regulator, courts, the police and tax authorities.
The legal bases we rely on under UK GDPR
UK data protection law lets us use personal data only where we have a lawful reason for doing so. In plain words, these are the reasons we rely on and what each one means for you.
| What we use data for | Legal basis | What this means |
|---|---|---|
| Running your account and paying out winnings | Performance of a contract | We cannot provide the service you signed up for without it. |
| Age, identity and source of funds checks | Legal obligation | The terms of our gaming licence and anti-money laundering law require them. |
| Fraud prevention, site security and complaint records | Legitimate interests | We have a genuine business need and have judged that it does not override your rights. |
| Safer gambling monitoring and self-exclusion | Legal obligation | We are required to identify and act on signs of gambling harm. |
| Marketing e-mails, texts and push messages | Consent | You chose to receive them and can withdraw that choice at any time. |
| Non-essential cookies and analytics | Consent | Set through the cookie banner and changeable whenever you wish. |
Where we rely on consent you can withdraw it at any time, in your account settings or by writing to us, and withdrawing it does not affect anything we did lawfully beforehand. Where we rely on legitimate interests you can object, and we will stop unless we have a stronger reason to continue.
How long we keep your personal data
We keep your personal data for as long as your account is open and then for the period that gambling, payment and anti-money laundering law requires us to hold records. We cannot shorten that period at your request, which is why an erasure request will not always remove everything straight away.
- Account, transaction and verification records are held while the account is open and for the retention period set by law afterwards.
- Self-exclusion and safer gambling records are held for the period required, so that an exclusion cannot be lifted early or overlooked.
- Marketing preferences and opt-outs are held for as long as needed to make sure we do not contact you again once you have asked us to stop.
- Messages and complaint files are held long enough to show how a matter was handled and to deal with any later challenge.
When a retention period ends we delete the data or anonymise it so that it can no longer be linked to you.
Your rights, cookies and how to contact us
Under UK data protection law you have the following rights over the data we hold about you.
- Access: ask for a copy of your personal data and an explanation of how it is used.
- Correction: have inaccurate or incomplete details put right.
- Erasure: ask us to delete data we no longer have a legal reason to keep.
- Restriction: ask us to pause our use of your data while a question about it is settled.
- Objection: object to uses based on our legitimate interests, and opt out of marketing at any time.
- Portability: receive the data you gave us in a commonly used electronic format.
To use any of these rights, write to support@casino-jeffbet.co.uk or privacy@casino-jeffbet.co.uk, or start a conversation on the live chat on the site. We may ask you to confirm your identity before we act, so that data is not released to the wrong person. We reply within the time limit data protection law sets and tell you if a request is complex enough to need longer.
If you are unhappy with how we have handled your data, raise it with us first so that it can be looked into. You can also complain to the Information Commissioner's Office, the UK supervisory authority for data protection, at any time.
Cookies and similar technologies are dealt with separately in our Cookie Policy, which sets out the categories we use, what each one does, and how to change your choices through the cookie settings on the site. We may update this Privacy Policy from time to time and will tell you about anything that affects how your data is used.
Safer gambling and your data
Gambling with us is for adults aged 18 or over. You can set deposit limits, take a time-out or self-exclude from your account at any time, and the data behind those tools is used only to keep them working. Free, confidential help is available from GambleAware, GamCare, the National Gambling Helpline and the national self-exclusion scheme GamStop.

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